By: Jae Smith | Licensed Real Estate Broker | Plush Properties
​​​​​​​
​​​​​​​The Answer: 100%. While digital is king, traditional tactics still pack a punch—especially in real estate, where relationships and trust are everything. The key is knowing which tactics to use and how to modernize them.
DIRECT
MAIL (YES, REALLY!)
Why it still works: Mailboxes are way less cluttered than inboxes these days. A well-designed postcard or newsletter feels personal and tangible.
Pro tip: Use QR codes to drive traffic to listings or landing pages.
POP-BYS
& HANDWRITTEN NOTES
Why it still works: Relationship-building is timeless. Dropping off a small gift or sending a thoughtful note stands out in a world of generic emails.
Modern twist: Track it in your CRM and follow up with a personalized video or text.
DOOR
KNOCKING
Why it still works: It’s bold and memorable—especially in low-inventory markets where personal outreach can lead to listings.
Modern twist: Bring a digital tablet with a home value estimate or recent market data for the neighborhood.
LOCAL
SPONSORSHIPS & COMMUNITY INVOLVEMENT
Why it still works: People want to work with agents who are part of the community.
Examples: Sponsor a little league team, have a booth at the local fair, host a charity drive.
COLD
CALLING (OR WARM CALLING)
Why it still works: It’s direct and still effective when done respectfully and with real value.
Modern twist: Use data tools (like REDX or Vulcan7) to target the right homeowners and follow up with text or email automation.
Â
